Gustavo Mezo

How to Promote a Concert: Essential Strategies for Independent Musicians Read More »

Music Business, Music Marketing

How to Promote a Concert: Essential Strategies for Independent Musicians

So, you’ve secured a gig and are excited about performing, but now comes the next big challenge: How to promote a concert effectively. As an independent musician, your ability to spread the word and attract an audience is crucial to your success. It’s not enough just to book gigs—it’s essential to promote them so you

What Does a Music Agent Do? Read More »

Booking

What Does a Music Agent Do?

A music agent is crucial to an artist’s career, handling performance logistics, scheduling tours, and negotiating contracts. Whether they’re securing club dates for emerging artists or managing national tours for established acts, a music booking agent’s job requires industry knowledge, strong negotiation skills, and strategic planning. In this article, we’ll break down what a music

The Role of a Talent Buyer: Building Successful Live Music Events Read More »

Music Business, Booking

The Role of a Talent Buyer: Building Successful Live Music Events

In the fast-paced world of live music and entertainment, the talent buyer plays a pivotal role in shaping the success of an event. Whether it’s a cozy local venue or a massive music festival, talent buyers are responsible for identifying, booking, and managing artists while ensuring that the show is both a financial and experiential

How to Book a gig in 6 steps Read More »

Booking

How to Book a gig in 6 steps

Booking gigs can be a daunting task for many musicians, but breaking it down into manageable steps can make the process much more achievable. Our program is designed to guide you through each essential phase, ensuring you’re well-prepared to secure and succeed in your gigs. Here’s an overview of the six pillars of our program: