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Building a loyal and engaged music audience is a cornerstone of success for any artist, particularly in today’s competitive and rapidly evolving music industry. As…

So, you’ve secured a gig and are excited about performing, but now comes the next big challenge: How to promote a concert effectively. As an…

If you’re a musician or a band looking to build a sustainable career, one crucial element often overlooked by many is the concept of tour…

A tour manager (sometimes called a road manager or concert tour manager) plays a crucial role in the success of any music tour, ensuring that…