If you’re a musician looking to grow your career, you might think that touring nationally or internationally is the only way to succeed. But regional touring for musicians—playing gigs within driving distance of your home base—can be one of the smartest strategies for building your audience, gaining experience, and strengthening your career. Booking expert Katherine […]
In a forward-thinking move for music programs, Syracuse University partnered with Anyone Can Book a Gig to bring real-world booking education directly into the classroom, helping students develop the music business knowledge and skills they need to create opportunities and build sustainable careers. As part of a recent classroom workshop, students learned how to approach
How to Book a Gig: Expert Advice from Jazz Booking Agent Katherine McVicker Read More »
Booking, InterviewFiguring out how to book a gig is one of the most challenging parts of building a sustainable music career. It requires strategy, persistence, industry knowledge, and an understanding of how to connect with venues and audiences. We spoke with veteran booking agent and creator of Anyone Can Book a Gig Katherine McVicker, whose decades
MEET THE PROS | Episode 6: Jason Olaine Read More »
Meet the ProsEpisode Description In Episode 6 of Meet the Pros, we sit down with Jason Olaine, Vice President of Programming at Jazz at Lincoln Center and a key figure in shaping one of the most influential jazz institutions in the world. Jason shares insights into his career journey in the music industry, advice for pitching to
Soft Tickets vs. Hard Tickets: What Musicians Need to Know About Booking Shows Read More »
Booking, Music BusinessIf you’re serious about building a live career, you’ll quickly run into two industry terms: soft ticket vs. hard ticket shows. On the surface, they just describe different kinds of gigs. But in reality, understanding how they work — and how to use them — is one of the smartest ways to grow as an independent musician.
MEET THE PROS | Episode 5: Lydia Liebman Read More »
Meet the ProsIn Episode 5 of Meet the Pros, we sit down with Lydia Liebman — founder of Lydia Liebman Promotions and one of the most respected publicists in the jazz and creative music world.
Case Study: Guided Intensive with Jazz Power Initiative Read More »
Case StudiesOverview Between late 2024 and into early 2025, Anyone Can Book a Gig (ACBaG) partnered with Jazz Power Initiative (JPI) to pilot a new guided version of the ACBaG course for six mid-career jazz artists in the New York City area. The program was designed to provide direct mentorship and structured learning, meeting the artists
Jazz Clubs in Boston: A Musician’s Guide to Booking Gigs in the Hub Read More »
Booking, NetworkingAre you an independent jazz musician looking to book gigs in Boston? The city’s vibrant jazz scene offers numerous opportunities for artists at every career stage. With world-class jazz clubs in Boston ranging from historic institutions to cutting-edge experimental spaces, knowing how to approach and book these venues is essential for building a sustainable performance
Are you an independent artist looking to take your music career to the next level? Join us at Jazzahead for our must-attend panel discussion, “Booking Gigs & Building Your Music Career: Insights from Promoters, Agents, and Industry Experts” on Friday, April 25th from 15:30 to 17:00 in the Business Lounge, Hall 7. Why This Panel
MEET THE PROS | Episode 4: Eric Lense Read More »
Meet the ProsIn episode four of Meet the Pros, we speak with former CEO of GroundUp Music Eric Lense, where we dive into the details of the label and publishing ecosystem.
