You Teach the Art,
We’ll Teach the Business

Empower your students to take control of their music careers.

Becoming a Booking Agent: insights by Katherine McVicker

Educating Artists.
Elevating Careers.

Artists need to book shows to support themselves. Anyone Can Book a Gig provides a practical step-by-step curriculum that gives them the knowledge they need to represent themselves and build sustainable careers.

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“Anyone Can Book a Gig is a transformational resource and I highly recommend it. Nobody enjoys being broke, and this course gives you tools so you can pursue your art with integrity while creating consistent pathways to pay the band and pay yourself.”
Eli YaminCo-Founder, Managing & Artistic Director, Jazz Power Initiative
“Katherine McVicker’s lecture at Juilliard was so integral for my ensemble. They need guidance on how to book gigs in this ever changing musical climate. Katherine’s approach was super informed, and grounded in the reality of the multiple challenges students face daily.”
Ulysses Owens Jr.Artist, Professor of Jazz Ensemble, The Julliard School

All-in-One Curriculum

We provide comprehensive curriculum that covers the booking process from start to finish.

Practical Strategies

We teach straightforward, actionable strategies that artists can easily put into practice.

Career Sustainability

We focus on building professional relationships that can support a lifetime career for musicians.

Why Educators Choose ACBaG

Our program was created by Katherine McVicker and her agency Music Works International. We don’t just teach booking, we do it everyday for a roster of some of the world’s top artists in Jazz and world music.

Industry Expertise

Developed by veteran booking agent Katherine McVicker (30+ years experience), our program curriculum teaches proven booking strategies our agency uses to book over 600 shows annually. Learn more about Katherine McVicker →

Endorsed by Leading Programs

We’ve run our workshops and cohorts at some of music’s biggest institutions, including Julliard, The Kennedy Center, and Berklee College of Music.

Multiple Formats

Whether you’re learning in the classroom, at home on your computer, or checking your phone on your commute, our program suits the situation. Available as a comprehensive textbook and convenient online course for both computer and mobile, grow your career from anywhere.

Katherine McVicker

Booking Agent; Course Developer; Founder, Music Works International

If you’ve done any kind of serious work in Jazz, you’ve probably heard of our Director, booking agent Katherine McVicker. After three decades in the music industry as an agent developing the touring careers of dozens of internationally renowned Jazz and world music artists, Katherine founded boutique agency Music Works International (MWI) in 2014. Today, MWI books over 600 performances each year worldwide and represents over 30 of the top Jazz, Americana, and world music artists performing today. Now, through this course, Katherine and MWI are offering this expertise, accrued over years of experience, to musicians everywhere.

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“It is a must read. The curriculum for Anyone Can Book a Gig is clear, easy to grasp, and insightful. In addition, the creators of this coursework have the necessary professional credibility representing the very best artists in music.”
Javon JacksonDirector, Jackie McLean Institute of Jazz, The Hartt School, University of Hartford
“We had the pleasure of having Katherine and Matt come to our school and speak with our students. The students loved it — so many bits of information you could really grab onto and go forth and work on. Hopefully they’ll come back and talk to us again.”
Marianne SolivanVocalist, Professor, Setnor School of Music, Syracuse University

Ready to bring ACBaG to your program?

Whether you’re looking for a one-time workshop or an ongoing cohort partnership, we’ll find the format that fits. Start with a 20-minute call.

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Educator Packages

Book Bundle

Purchase at least 5 books for your students and receive a 20% Discount and our Teaching Guide.

$31.99 / Book

Minimum 5 Students

20% Discount on Textbooks
Course Syllabus &
Teaching Guide
Digital Downloads of Supplemental Materials
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Book Bundle Plus

Our basic book bundle for educators, plus a live session with our team!

$31.99 / Book + $250

Minimum 5 Students

20% Discount on Textbooks
Everything from the Book Bundle
Plus 1 Hour Live Session with Our Team
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2-Day Workshop

Host our team in person for a 2-day workshop where we teach our course straight to students.

$2000

+ Travel

Two Workshop Sessions (One per day)
20% Discount on Textbooks
Individualized Feedback for Students
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6-Week Guided Intensive

Our team teaches course material over six weeks, with assignments and customized feedback.

$5000

10 Students

Six 90-Minute Teaching Sessions (One per Chapter)
One Year Platform Access for Each Student ($120 value)
Individualized Feedback for Students
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All bundles indicate starting pricing. Quotes will also include tax and shipping for textbooks when applicable.