Hello Folk Alliance!
Don’t Miss Our Workshop
About the Workshop:
This practical booking workshop gives independent artists the tools they need to take control of their touring careers. Led by booking experts from agency Music Works International, it breaks down the gig booking process into clear, actionable steps—from planning and outreach to negotiating fees and promoting shows.
Whether you’re new to booking or refining your approach, this session empowers you to build lasting relationships with venues and confidently advocate for your work. Leave with resources, clarity, and a strategy you can start using immediately.
Katherine McVicker
Katherine McVicker is a veteran music agent with over 30 years of experience developing international touring careers for leading jazz, Americana, and world music artists. She played a key role in launching Norah Jones’ European touring career and has guided dozens of artists onto the global stage. In 2014, she founded the boutique agency Music Works International (MWI), which now books over 600 performances annually and represents more than 40 internationally acclaimed artists. During the 2020 lockdown, Katherine created Anyone Can Book a Gig, an online course designed to give musicians clear, practical tools to book shows and build sustainable careers at any stage.
Free Download
With the year just begun, we created this 2026 Touring & Music Career Planner because we know how overwhelming it can be to juggle gigs, releases, promotion, and everything else that comes with a music career.
At Anyone Can Book a Gig, we help independent musicians build sustainable touring careers without needing an agent or industry connections.
Folk Alliance Side Quest
Find us at our booth and:
Give us a quick pitch of your music OR, just for fun, play ~30 seconds of a song.
Complete either and we’ll feature you on our social media and tag you, plus you’ll be entered to win a copy of our online course + an ACBaG t-shirt!
Our Program
Anyone Can Book a Gig is the education program from global booking agency Music Works International, offering a number of resources and programs to teach artists how to represent themselves and book better paying shows without the need for an agent.
Our mission is to prepare artists with the tools, resources, and confidence to navigate every aspect of the booking experience, regardless of an artists experience level or scope of their goals.